A type library can free up your energy so you can focus on the other half of the typographic equation: your own skill and decisions.Īnd-okay-sometimes you do need a new font. While reusing the same fonts across different projects and brands might seem like deviant behavior in today’s design industry, it’s a valid approach and it can free you from the endless search so you can focus on gaining skill in using typography. Your library should include fonts you are comfortable using and that you return to frequently. Build yourself a small library of fonts you use repeatedly and focus on building up your typography skill.Įvery designer needs a library of high quality, go-to fonts. So, I have a crazy suggestion for you: take back all those hours that you would spend searching for new fonts and practice using the fonts you already have instead. Vignelli Canon, page 54Ĭlearly it’s possible to create awesome design without getting a new font for every project if you have enough skill with typography. is not the type but what you do with it that counts. Many designers-notably Massimo Vignelli-only used a handful of typefaces. We also too easily forget that a high quality typeface can be used for many different aesthetics. This might seem obvious, but it’s so easy to get lost in that mad quest for new fonts and forget what really matters-the design you create with them. You can have the perfect typographic representation of your brand’s emotions and values and still fail to create a nice design if you don’t use the typeface well.įonts can’t do all the work of typography for you. The typeface design itself is only part of the equation. Typography has two determining factors: which font you use and how well you use it. The buzz surrounding typography trends and the constant reposting of font pairing guidelines can subtly persuade you to think you need new fonts on the regular. We designers are obsessed with finding new fonts. You don’t need a new font for every design.īut you probably feel like you do.

Google fonts collection